Sweet Revenue, Sour Margins — Why Melvados Should Be Banking It (But Isn't)
Skirted Expectations: Introduction Melvados, the frozen gourmet food brand under Foodedge Gourmet Pte Ltd, is a textbook example of a business that looks better on paper than it performs on the bottom line. With a 20,000 ft² central production facility, hundreds of B2B clients including Singapore Airlines, Hilton, and FairPrice, and an expanding retail footprint in Singapore, it should, in theory, be printing cash. Its product mix — long shelf-life, high convenience, and indulgence-oriented — sits squarely in the post-COVID consumer sweet spot. However, despite years of growth and diversification, Melvados remains only modestly profitable. Founders describe Melvados's financial stance as “running lean” and “focused on sustainability,” rather than growth or returns. It appears that margins are thin and cash flow is tighter than a business of this scale should allow. Today's blog features a more brief, casual analysis on why Melvados, despite serving a portfolio of major corporat...